Search Engine Optimization Specialist
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Search Marketing Services
Reports To:
Account Director
Direct Reports:
None
Location:
20 Eglinton Avenue West, 4th Floor
Date:
October 2008
About the Cornerstone Group of Companies
The Cornerstone Group of Companies is the leading provider of direct marketing
and database management services in Canada. Our Clients include many of North
America's largest non-profit, publishing, consumer and business-to-business
organizations.
Cornerstone Employee Profile
Cornerstone's focus on people creates an exceptional corporate culture that is
proudly entrepreneurial and encourages innovation and a desire to succeed. We
offer a competitive remuneration and benefits package, opportunities for
professional development, employee recognition, commitment to diversity and a
collegial work atmosphere.
The people who succeed at Cornerstone are those who are bright and highly
motivated, who focus on providing exceptional service to our Clients, who
communicate effectively, who strive to be the best at what they do and who
understand the expectations of a professional working environment.
All Employees of Cornerstone are also expected to demonstrate strength in our
organizational core competencies. They are Client Service, Business
Development, Innovation, Efficiency, and Focus on the Team. At Cornerstone,
these competencies are the focus of our recruitment process, reward systems and
daily business interactions.
Position Summary
Our Search Marketing Services unit provides marketers with complete internet marketing support including pay per click search engine marketing, search optimization, e-mail marketing and web advertising.
In an entrepreneurial environment, the successful candidate will understand emerging marketplaces and have the ability to leverage their sales and marketing skills to help companies successfully advertise products and services on-line. They will be a self-starter with specific search engine optimization experience.
Duties and Responsibilities
- Analyze websites to determine search engine optimization (SEO) requirements.
- Perform technical analysis of websites from an SEO perspective.
- Perform keyword research and segment into themes consistent with SEO requirements of websites.
- Prepare documents to present to Clients.
- Write title tags, Meta tags and Meta descriptions.
- Research and implement strategies for Client websites.
- Identify prospective SEO Clients for Cornerstone.
- Provide ongoing reports to Clients that measure performance and that provide detailed analytics.
- Take on additional duties as required.
Qualifications, Skills and Experience
Qualifications
- Post-secondary education, preferably in business management/marketing will be considered an asset.
- Minimum of 2 to 5 years experience in Search Engine Optimization.
Skills and Experience
- Demonstrated strength in Internet and Media Sales.
- A proven understanding of web advertising business with specific knowledge of Search Engine Marketing.
- Exceptional verbal and written business communication skills with diverse audiences.
- Although not mandatory, bilingualism (English/French) will be considered an asset.
- Proficient in Windows and Office (Word, Excel, Access and PowerPoint).
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Candidates who are not legally eligible to work in Canada at the time of their
application will not be considered.
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Cornerstone is committed to diversity in our workforce and equal access to
opportunities based on merit and performance
Don't miss out on our great opportunity! You can apply:
Via e-mail to:
hr@cstonecanada.com
Via fax to: 416.932.9566 or
Via mail, attention Human Resources to:
20 Eglinton Avenue West, 4th Floor
Toronto, Ontario M4R 1K8
We would like to thank all candidates for their interest, but regret that only
those qualified for this role will be contacted. However, all resumes received
will be kept on file for consideration in future positions.
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