| CLASSIFICATION |
MAGAZINES |
| TYPE |
CONSUMER SENIORS |
| LIST SIZE
|
85,455 |
| MINIMUM ORDER |
5,000 |
| BASE COST/THOUSAND |
$155.00 CDN
|
| BROKERAGE COMMISSION |
20.00% |
| NAMES THROUGH |
July 14, 2010 |
| PROFILE UPDATED |
July 27, 2010 |
This is a list of subscribers to a lifestyle/service magazine that addresses the needs of active Canadians who are at or near retirement. The format tackles subjects such as personal finance, health, psychology and travel. It includes lifestyle features such as celebrity profiles, fashion, beauty, cuisine, gardening, hobbies, reviews and games. Median age is 56 years old; 53% are grandparents. 74% are home owners. 24% still work full time. 46% are retirees. 70% are female; 11% are male.
 Sample Count Breakdown: Male (9,634); Female (60,614); Last 3 Month Change of Address (1,461); Last 3 Months (15,923); Last 4-6 Months (20,169); Last 7-12 Months (35,105).
 Please Note: 0-3 month records are suppressed from this file.
 Publisher will not release subscribers who are in the process of subscription renewal. This can drastically affect available quantities, especially between July and December.
 Source: 100% Direct Mail Sold. Average Unit of Sale: $21.95/Year. This list is updated quarterly.
 *Age and/or income select is overlaid information developed using publicly available statistical information combined with techniques designed to project demographics at an Enumeration (EA) Level. The EA contains approximately 200 households. The result is the average age of the household maintainer as well as the average income of the household maintainer in that Enumeration Area. TERMS: Charges apply to all cancelled orders. Pricing will vary based on the stage of the order. Orders cancelled after mail date must be paid in full. * A minimum of 1,000 names applies to all re-use orders. NOTE: This list owner finds other magazine offers competitive.
 Please refer to LE BEL AGE list profile for French subscribers. NOTE: List Owner cannot omit previous orders.
 THIS LIST IS USUALLY AVAILABLE ON A RECIPROCAL RENTAL ONLY, NO EXCHANGES. Published by Transcontinental.
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